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Strategy for an
everchanging world

whatsnextnow is a Germany-based collective of independent strategy experts from diverse professional backgrounds. Offering a wide range of specialist skills – and years of experience at the very highest level. We all share an agile mind set and innovative approach to everything we do.

ABOUT US

Services

We offer a broad range of strategic services and years of proven experience

Philosophy

Increasingly, the world’s leading organisations are adopting strategies based on what moves people. We call that human centric strategy.

Team

As a collective of independent strategists with varied backgrounds, we work in flexible yet, bespoke teams.

What our clients say

> Nina’s approach to business challenges is very well structured, clear and easy to understand. Making complicated topics look easy is an art I appreciate a lot. And she does it with a collaborative, positive and pleasant manner. I can recommend her highly! <
CATHRIN DUPPEL, CMO Rotkäppchen-Mumm
> In her strategies Nina shows how important it is today that a brand has a clear and simple core idea. The most important basis for great client communication on all channels. <
MATTHIAS MEUSEL, Chief Brand Officer, Autoscout24
> Nina is one of the best Strategic Planners I have ever worked with. <
MICHAEL TRAUTMANN, Chairman and Founder thjnk AG & upsolut Sports GmbH
> Nina is very strong in combining the brand DNA with consumer insights. I can highly recommend Nina to anyone who is looking for a partner to help strengthen the relevance of your brand.” <
PATRICK RAMING, ehemalig Member of the Management Board, Tchibo
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> In her strategies Nina shows how important it is today that a brand has a clear and simple core idea. The most important basis for great client communication on all channels. <
MATTHIAS MEUSEL, CMO Quirin Privatbank AG & quirion AG
> Nina is one of the best Strategic Planners I have ever worked with. <
MICHAEL TRAUTMANN, Chairman and Founder thjnk AG & upsolut Sports GmbH
> Nina is very strong in combining the brand DNA with consumer insights. I can highly recommend Nina to anyone who is looking for a partner to help strengthen the relevance of your brand.” <
PATRICK RAMING, ehemalig Member of the Management Board, Tchibo
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BLOG

A lot of sense and nonsense around brand purpose

A lot of sense and nonsense around brand purpose

A lot of sense and nonsense around brand purpose Every brand must show attitude and pursue social goals, they say. But it’s not that simple, says strategist Nina Rieke. Perhaps…
More Meaningful actions, less Future Oracles.

More Meaningful actions, less Future Oracles.

Already after a few weeks of #socialdistancing and #stayathome it shows that this is a cut in our lives as we have never known it before.
About the gap between knowledge and action that‘s all around us.

About the gap between knowledge and action that‘s all around us.

Companies know: Brands are strong assets. However, marketing activities are often not orientated accordingly. How to bridge the gap between knowledge and action.

CONTACT

whatsnextnow
+49 (0)30-959996200 
hello@whatsnextnow.de

Contact

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Kontakt

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Kontakt

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Wir freuen uns, von Ihnen zu hören.