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Team

EXPERTS IN DOING WHAT MATTERS​

Each with over twenty years of experience – as founders, managers, strategists and bridge builders within agencies, global corporations, medium sized companies or start ups – together, we’ve seen a lot and learned how to focus on what really matters.

Nina Rieke

Founder & Managing Director
nina@whatsnextnow.de

Nina is an expert for brand- and communication strategies with a highly successful track record in marketing and advertising agencies, most recently as the Chief Strategy Officer of DDB Germany. She studied Communication in Social and Economic Contexts (University of Arts, Berlin) and later trained as a systemic business coach and transformation facilitator. Nina has been a guest lecturer at the University of Lucerne since 2016 and started lecturing at the University of Arts, Berlin in 2019. She is also a member of the German Advertising Council. In November 2021 she published “Wie Werte Marken stark machen” together with her co-author Hans-Christian Schwingen – a guidance system for values driven brand management (so far only available in German). 

Experienced

We championa for experience and expertise, rather than of large and unwieldy junior teams.

Pragmatic

Rapid innovation sprints for iterative solutions instead of a never-ending linear strategic process.

Competent

Broad strategic know how compared to limited skills within one organisation.

Individual

Bespoke and collaborative approaches rather than one-size-fits-all’ of consulting products, -tools and -theory.

OUR PARTNERS

Through out network, we create access to top-class strategy experts, all of whom bring many years of experience to the table. Some of our partners can be found here on the site. On this basis, we put together the right team for each project of create contacts with the right people. Get in touch for the right expert.

Nele Pachnicke

Insights-based strategy for organisations & institutions
Berlin

Sue Imgrund

Strategic planner for brand and communications
Frankfurt

Julia Peukert

Julia Peuckert

Expert for Brand and Communication Strategies, Facilitator for Change Processes
Berlin

Sabine Ahrens

Brand Strategy & Creative Direction
Hamburg

Sina Tams

Sina Tams

Consultant for Brand Building, Brand Strategy and Creative Communications
Berlin

Dirk Nitschke

Dirk Nitschke

Brand & Communication Strategy, Business & Individual Coach, Facilitator for Transformation and Change Processes.
Berlin

Ralf Fuss

Freelance Global Strategy Lead
Berlin / Asia

Fabian Roser

Fabian Roser

Creative Consultant for Digital Communication
Hamburg

Susanne Lämmer

Susanne Lämmer

Freelance Strategy Director for digital Communication. Brand / Customer Experiences. Content Strategy.
Berlin

Benjamin Wegner

Benjamin Wegner

Business Analyst. Consultant. Product Owner.
Hamburg

Geoffrey Hildbrand

Geoffrey Hildbrand

Marketing Research. Planning. Design Thinking.
Hamburg

Horst Liebetrau

Innovation Consultant for Digital Products & Services
Cologne

Nadia Zaboura

Beraterin für Tech, Media, Science | Jury-Vorsitzende @Radiopreis | Gutachterin BMBF, EU | Kuratorium Grimme Forschungskolleg
Köln

Nina Matzat

Digital creative consultant for digital strategy, concept and digital creative, video and content
Hamburg

Mela Chu

Beraterin für agile Innovationsmethoden, Design Thinking und digitale Transformation
Köln

Susanne Lämmer

Hier die Beschreibung...
Berlin

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